27 Jul 2012

Internship Marketing Executive

adminBeijing, Beijing, China

Job Description

The company is an international service provider for customer relationship management, IT and business consulting provided by a global and diversified team of people with backgrounds in the IT, advertising, online and the software industry. We are passionate about joining forces and working together to deliver great solutions. Our competence lies in bringing together both worlds – Marketing and IT – to create a branded customer experience throughout the customer lifecycle, and beyond. We plan and build IT systems at all touch points, enabling our clients to communicate with their customers. Coming from different corners of the globe, we communicate in English and interact respectfully of one another.

Roles & Responsibilities:

  • Optimize company brand presence and communication
  • Propose, assist and/or implement marketing strategy
  • Propose, assist and/or implement marketing plan with follow-up of sales      inquiries
  • Work closely with Group’s stakeholders, Business Development Team and external agencies
  • Manage external agencies or freelancer for advertising material, PR, content, design, concepts and printing services.
  • Work closely with IT and external agencies in the development and delivery of the website (internet, intranet) to ensure a good company communication, user experience
  • Drive process of online content management, website development, overall online user experience and actuality of intranet and internet
  • Maintain and supervise marketing budget and its efficient use through implementing proper policies & vendor management rules.
  • Write marketing descriptions/marketing campaigns for various channels (flyers, posters, eCards, website etc.). All the descriptions will be in English – further language possible.
  •  Utilize channels such as advertising, targeted direct mailing, client networking activities, press conferences and exhibition/seminar all online content including but not limited to press events, news and company updates, social media.
  • Update or assist material, case studies, content for various marketing channels
  • Support the business owners by managing brand and product positioning and brand equity to generate realistic leads for the sales team
  • Work closely with different departments to discuss, understand, identify and anticipate marketing communications needs and execute marketing communications initiatives
  • Manage third party vendors advertising, PR, give-aways and printing services.

Further possible duties:

  • Sponsorships in order to carry out segment based marketing activities and create lead generation opportunities.

Experience and Qualifications:

  • Bachelor degree or above; applicants who major in marketing, economics, finance, management, English are given prior consideration;
  • Fresh graduate or applicants with 1-2 year relevant working experience;
  • Good marketing sense and being able to be persuasive both orally and in written.
  • Strong interest, passion, knowledge and experience in (Online) Marketing & Social Media
  • Pro-active, energetic and positive personality
  • Creative, detail-and result-oriented
  • Good working knowledge of MS PowerPoint, Word, Excel, Visio
  • With experience of direct marketing activities like web marketing, with knowledge of online landscape of China and response driver communications
  • Excellent communication and coordination skills is a must
  • Working experience in multi-national IT service company is a plus
  • Ability to communicate effectively in several languages and with different groups of people (oversea partners, agencies, customers) is a plus
  • Excellent interpersonal skills
  • Effective response to management requests
  • Ability to challenge and debate issues of importance
  • Ability to look at situations from several points of view
  • Ability to easily grasp and communicate complex ideas

Job Categories: Sales and Marketing. Job Types: Internship. Salary: >4,000 RMB / Month.

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